Mitchell_Farmers Logo Re-Design

This assignment was where I got to create a new logo for Farmers Insurance. First, I did some research on the company and then I filled out a questionare to get some ideas on logos for them. Then, I made many sketches of ideas that I had for the new logo. The one above is my favorite and I created it because when I did the research on Farmers, they put an image into my mind of a family. So I made a family together with a "F" in the middle.

This logo was my second favorite because like I said earlier I imaged a family and this one is hugging together. I also found while I was researching was that, they try to make you feel as safe as possible so that you don't have to worry about anything. Thus, the family is happy and they're hugging.